As associations continually look for new and better ways to serve their members, data is becoming fuel for the innovation engine. A strong data strategy and foundation can lead directly to new event revenue streams, personalized event and learning experiences, and deeper member engagement. This non-technical session presented by Thad Lurie,... more

As associations continually look for new and better ways to serve their members, data is becoming fuel for the innovation engine. A strong data strategy and foundation can lead directly to new event revenue streams, personalized event and learning experiences, and deeper member engagement. This non-technical session presented by Thad Lurie, vice president of business intelligence and performance at Experient, provides an executive-level overview of the current association data industry, as well as success stories to give attendees of the 2018 Innovation Summit ideas and examples of how data can drive innovation for their organizations. less