We are all drowning in data! Data is pouring in from every platform ranging from an AMS to community platforms. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is not new. Yes, there seems to... more

We are all drowning in data! Data is pouring in from every platform ranging from an AMS to community platforms. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is not new. Yes, there seems to be a lot more of it. Gone are the days when event data stays in its registration silos. Associations want to know what to do with data that can provide them insights that can help the entire organization. This session focuses on what event data points are the most beneficial to associations. less