Uncertainty: Seizing Opportunity in a World of the Unexpected Transformation is happening at a record pace and it is unforgiving. Any industry ignoring this wave of change risks becoming irrelevant. Tom will outline the four elements every company must have to drive innovation, value, and culture. Tom Morrison, CEO, Metal Treating Institute... more

Uncertainty: Seizing Opportunity in a World of the Unexpected

Transformation is happening at a record pace and it is unforgiving. Any industry ignoring this wave of change risks becoming irrelevant. Tom will outline the four elements every company must have to drive innovation, value, and culture.

Tom Morrison, CEO, Metal Treating Institute and author of The Dash--Making Sure Your Obituary Won't Suck

About Tom

Tom Morrison is a 1990 graduate of Florida State University with a Bachelor of Science in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates. Tom has over 20 years of experience in business and association management having served as CEO of three different organizations. Through Tom’s leadership, his current association’s net worth has grown over 2,600 percent since 2006 with now over 80 percent of members engaged in in one or more programs. Tom attributes the growth to embracing change, focusing on marketplace disruption and driving maximum value to the customer experience.

Tom is author of two personal development books. One in 2015 called How to Get People to Scream Your Name and Beg For More and his second in July 2018 called, The Dash… Making Sure Your Obituary Won’t Suck.

Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives. In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the 2012 FSAE Association Executive of the Year.

Tom is a nationally sought after professional speaker on the topics of market disruption, maximizing customer value and engagement and personal development.

Tom’s passion is inspiring people, associations and companies to maximize their success in seizing the opportunities that are coming their way. less