Stacking the Martech Deck: How Associations Are Tackling Their Growth and Retention Goals Through a 2-pronged Platform Approach As new generations shake up the landscape, associations are clamoring for ways to retain and grow. Shifts in these demands have directly impacted how associations are stacking their martech decks. There’s a collective need to... more

Stacking the Martech Deck: How Associations Are Tackling Their Growth and Retention Goals Through a 2-pronged Platform Approach

As new generations shake up the landscape, associations are clamoring for ways to retain and grow. Shifts in these demands have directly impacted how associations are stacking their martech decks. There’s a collective need to both inform members to fulfill member promises, and to diversify revenue portfolios. Associations are now using a 2-pronged platform approach, combining email marketing with marketing automation.

In this session, we’ll talk through the delineation between email marketing and marketing automation, and we’ll discuss the value of stacking your organization with both. Specifically, we’ll cover:

• Differentiators between email marketing and marketing automation


• Why associations are starting to incorporate marketing automation into their stack


• How the two platforms can (and should) be used together


• An example of one association who’s effectively implemented the 2-pronged platform approach

About Amy Pagano

Aimee has 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization. less