• Solutions Day 2022: Connecting Membership Dollars to Outcomes with Aura Innovative Technology

  Connecting Membership Dollars to Outcomes with Kim Sorin, Director of Sales Marketing & Partnerships, Aura Innovative Technology and Pete Bradley, Associate Director of IT, American College of Surgeons  The American College of Surgeons (ACS) has 50 chapters across the United States serving the critical role of delivering membership... more
  Connecting Membership Dollars to Outcomes with Kim Sorin, Director of Sales Marketing & Partnerships, Aura Innovative Technology and Pete Bradley, Associate Director of IT, American College of Surgeons 
  
  The American College of Surgeons (ACS) has 50 chapters across the United States serving the critical role of delivering membership value and affecting social impact at a local level. Like many associations, their unique membership model and processes around dues collection coupled with disparate systems both within the National Office and across each chapter, created a hairball of operational inefficiencies and questionable accuracy of data. ACS found themselves unable to derive the level of robust reporting necessary to connect membership dollars to outcomes in the community and properly support chapter efforts to deliver and communicate value at the local level. 
  
  Join us to learn how Pete Bradley and the IT team at ACS took an innovative approach to tackling this challenge by moving to a cloud-based ERP Platform acting as a unified platform and single source of truth for all stakeholders including National and Chapter Staff, Executive Leadership and even members themselves. Equipped with the tools to effectively connect membership dollars to organizational outcomes, ACS can drive revenue and increase member engagement by showcasing the importance of each dollar as they look to showcase the true value of association membership.  less

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